Advertising display fixture



Aug. 19, 1941. E. R. DEAN ADVERTIS ING DI SPLAY FIXTURE Filed Jan. 27,1940 Patented Aug. 19, 1941 UNITED STATES PAT 6 Claims.

This invention relates generally to the class of advertising devices andpertains particularly to improvements in advertising fixture mountings.

The present invention has for its primary object to provide an improvedmounting for advertising fixtures or other similar articles by means ofwhich a number of different articles such as placard supporting framesand the like may be readily mounted in various positions upon a wall,post or other suitable supporting structure, the fixture includingdemountable units upon which such placard supports may be secured atselected elevations or in selected positions, which units in themselvesare so designed that they will not detract from the appearance of a wallor column upon which they may be secured.

Another object of the invention is to provide a novel advertisingfixture employing a pair of permanently mounted elements and auxiliaryelements designed to be attached to and supported by the permanentelements, which auxiliary elements may be used one with the other uponthe permanent elements or mounted singly upon such permanent elementsfor the support of a display or advertising unit.

Another object of the invention is to provide an advertising fixtureemploying pairs of units adapted to be fixed to a wall, post or othersup-.

porting structure together with interchangeable units either of whichmay be readily detachably secured to said fixed units by means of hookand eye coupling means whereby it is possible, after placing such pairsof fixed units in desired positions in a business establishment, todistribute the interchangeable units to the locations where the fixedunits are mounted and mount the same easily and quickly upon the fixedunits for the support of display material or advertising material.

The invention will be best understood from a consideration of thefollowing detailed description taken in connection with the accompanyingdrawing forming part of thisspecification, with theunderstanding,however, that the invention is not to be confined to any strictconformity with the showing of the drawing but may be changed ormodified so long as such changes or modifications mark no materialdeparture from the salient features of the invention as expressed in theap-i pended claims.

In the drawing:

Fig. l is a view in perspective illustrating two pairs offixedum'ts eachcarrying a detachable unit; the fixed units being shown mounted upon apost or column, a portion of one of the units being in vertical section.

Fig. 2 is a sectional View taken substantially on the line 22 of Fig. 1.

Fig. 3 is a sectional view on the line 33 of Fig. l. r

Fig. 4 is a view in front elevation of one of the fixed units.

Fig. 5 is a view in perspective of a portion of one of the detachable orinterchangeable units showing the hook engaging eye thereof.

Fig. 6 is a view in perspective of a modified form of bar unit designedto. be supportedby a pair of rosettes.

Referring now more particularly to the drawing, the numeral I generallydesignates a supporting structure in the form of a post or column uponwhich the structure embodying the present invention is shownmounted.

The advertisingor display fixture constituting the present inventioncomprises a pair of fixed units each generally indicated by the numeral2. Each of these units 2 consists of a plate member 3 which is designedto be permanently secured to the face of the supporting structure, itbeing provided with integral pins 4 projecting from one face and adaptedto be forced or driven into the material of the supporting structure soas to hold the plate against turning. The central portion of the plate 3has an aperture 5 designed to receive a securing element such as thescrew 6.

Detachably secured to the face of the plate 3 is a button I which ishere shown as being built up to have a substantial heightbut graduallydecreasing in diameter from the bottom part to the upper or outer partand formed integrally with this button and extending from the center ofthe same is a hook 8 which is directed upwardly when the element ismounted in working position. The plate 3 is provided with suitablethreaded apertures, not, shown, for the reception of screws 9 which arepassed through the button 1 and by which the button is detachablysecured to the base plate 3. The whole unit made up of the button 1 andthe base plate 3 forms what might be termed a supporting rosette. Theserosettes are secured to a wall, post or other suitable supportingstructure in vertically spaced pairs as they are shown in Fig. 1, andthe units of each pair are spaced apart the same distance as the unitsof'each of the other pairs, so that any pair of supporting rosette unitsmay be made use of for supporting either of the interchangeable unitswhich are generally designated bythe numerals l0 andll.

The interchangeable or removable unit In is in i the form of arelatively long flat bar It) preferably of channeled form, rounded offat each end as indicated at I2, for neatness, and having upon the innerchanneled side two plates I3 in each of which a hook receiving eye I4 isformed. These plates are, of course, spaced apart so that the eyes l4thereof will be separated a distance equal to the distance between thehooks 8 of a pair of supporting rosettes and it is preferred that thepair of plates be disposed both at one side of the transverse center ofthe bar so that when the bar is mounted upon a pair of fixed rosetteunits,

as shown in Fig. 1, the major portion of the same which bar unit isdesigned to be supported upon a vertically spaced pair of the rosetteunits 2 in the same manner as the bar Ill. The unit 25 is designed foruse in connection with bodies of wood or similar material which are tobe placed on display and which are of a character to permit screws to beinserted therein and to this end the bar, which is of channel form asshown, is provided with a series of longitudinally spaced screwapertures 26 formed through the web portion of the bar. Extending acrossthe edges of the flanges 27 are two spaced apertured plates 28 of thesame form as the plate 20 shown in Fig. 5 and separated the samedistance as such plate so that the slots thereof may receive the hooksof a pair of vertically spaced rosettes 2. When the bar unit 25 is usedscrews will be extended through the apertures 26 into the body which isof which is indicated by the numeral l5, one hook of each group beingupon the forward face or side of the bar and each of the other two hooksof the group being upon a side face of the bar. The groups of hooks [5are separated longitudinally of the bar the same distance asthe hooks ofeach pair of fixed rosettes. l

' The shiftable or interchangeable unit II is in the form of a frame l6having a slot 11 through its top bar for the insertion into the frame ofa suitable advertising'm-aterial carrying placard I8,

the edges of such placard being engaged in grooves [9 in the inner sidesof the other three bars of the frame. l a t securedrto one vertical sidebar of the frame I6 is a pair of plates 20, each of which has an eye 2|therein for the reception of a hook 8 of a-fixed rosette unit or a hook15 of one of the groups of hooks carried by thebar lil l Thefrontside-or-face of the bar ;lll'- may have secured thereto a baseplate 22 of an angularly extending flagstaff socket23, by means ofscrews 24. Y Obviously this flag socket may be-removed if desired,without interfering with the use of the otheri unitslas a completeadvertising fixture.

In the .useof the present structure, the pairs of fixedrosette units 2are mounted, as previously stated, in desired locations as permanentfixtures to-have attached thereto eitherthe placard carrying unit I I,through the medium of the eyed plates 2'0; or a bar l0 which may carrythe flagstaff socket 23 or other display elements equipped with suitableeyes for engagement with a vertically spaced pair of hooks l5.- Inaddition the unit ll andbar lflmay be mounted together upona single pairof supporting rosettes 2 as, for example, the bar l0 may-be mountedinitially upon the rosettes as shown-in Fig. 1, and the placard carryingunit may then be mounted upon the bar by engaging apair of verticallyspaced hooks 15 in the eyes Zl of the unit frame Hi. It will" also bereadily apparent that by using the unit. in association with the unitH], the placard carrying :unit may be supported to extend outwardly fromthe front side of the bar In or to extend laterally from either of itsside faces. Suchlateral disposition of the placard carrying In Fig.7 6,a modified .form of bar unit is; hown and generally designated by thenumeral 25,

, hooks will extend forwardly therefrom, a second to be mounted fordisplay so that such body will be firmly attached to the bar and thebarmay then be mounted upon a pair of rosettes in the same manner as thebar, I0 is shown mounted. This bar unit 25 is illustrated as beingrelatively short or of approximately half the length of the bar I 0, butit will be, readily apparent that it may be madeof greater length, ifdesired. A

' From the foregoing, it will ,be apparent that there has here beendisclosed anovel and im-. proved form of advertisingunit which, becauseof its novel construction, may be advantageously used in numerouslocations without having to employ anyvaccessories other than the onesparticularly, illustrated and described. 7

. Whatis claimed is: z

'1. An advertising unit of the character described, comprising incombination a pair of hook carrying 'units adapted to be fixed in spacedrelation to a support, andadisplay carrying unit including a channelportion having a length sufficient to bridge the space between said pairof units and eyed members secured across and open ingl'intothechanneland spaced to receive the hooks .of the pair of units whereby thedisplay carrying unit may be supported by the pair of fixedunits.

2. An advertising fixture of the character stated, comprising incombination apair ofhook carrying units designed to be secured 'inspaced relation to a supporting structure whereby the hooks will extendforwardly therefrom, a second unit having a length sufiicient to bridgethe space "between said hook units, said second unit having a pair ofeyes formed and spaced to receive thehooks of the fixed unitsand be heldthereby forwardly from the supporting structure,

a pair of longitudinally spaced hooks carried by and projecting fromand'perpendicular-ly to the second unit, a third unit designed to carrythe display material and having an edge portion of a length sufiicientto bridge the space between to receive the hooks of the second unit andbe supported bythe last-mentioned hooks extending outwardly from thesecond unit and from said structure.

3.-An advertising fixture of the, character stated comprising incombination a pair of hook carrying units designed to be secured'inspaced relation to a supporting structure whereby the unit having alength tobridge the space between said hook units, said second .unithaving a pair of eyes formed to receive the hooks of the fixed units, aplurality of groups of hooks carried by the second unit, the hooks ofeach group being in the same plane transversely of the unit andextending in different directions therefrom, the hooks of one groupcoacting with the hooks of an adjacent group to form pairs of hooksspaced longitudinally of the second unit, a third unit constructed tosupport display material, and means providing a pair of spaced eyes onsaid third unit arranged to receive the hooks of one of the said pairscarried by the second unit.

4. An advertising material display fixture, comprising in combination apair of units each carrying a hook, said units being secured in spacedrelation on a supporting structure, and a display material carrying unithaving a length suflicient to extend across the space between the hooksof the first units for connection therewith for the support of thedisplay material unit upon the pair of hook units, said display materialunit comprising an open frame formed to receive a placard and having aside portion consisting of spaced parallel members between which an edgeof the placard engages, and plate members secured across the parallelmembers and having eyes for the reception of said hooks.

5. An advertising unit of the character de-- scribed, comprising incombination a pair of hook carrying members adapted to be secured inspaced relation to a support and a display supporting unit comprising achannel bar having a web portion and flange portions, the Web portionhaving apertures therethrough for receiving securing elements engagingthe display and the web portions being connected by eyed plates spacedapart and formed to receive the hooks of said members.

6. An advertising unit, comprising in combination a pair of hookcarrying units adapted to be secured in spaced relation to a supportwith the hooks projecting forwardly with relation to the face of thesupport, and a display supporting unit comprising a member havingsufi'icient length to bridge the space between the hooks, said memberbeing of a construction to form a lengthwise extending channel and fiateyed members secured across and spaced along and open- 7

